Sponge boats along the Tarpon Springs waterfront at sunrise

Five signals. Wednesdays at nine.

How to listen to Keys to Tampa

Wednesdays 9:00–10:00 a.m. ET on the Tan Talk Radio Network (WTAN AM 1340 · WDCF AM 1350 · WZHR AM 1400 · WTAN FM 106.1 · WDCF FM 102.3). Season one begins Wednesday, October 14, 2026.

On your dial

WTAN

AM 1340

FM 106.1

WDCF

AM 1350

FM 102.3

WZHR

AM 1400

Radio coverage map showing WTAN from Clearwater and WDCF from Dade City across Pinellas, Hillsborough, Pasco, Polk, and Hernando counties — Coverage varies by location, terrain, receiver, and time of day.

Where it reaches

Clearwater / Pinellas / Tampa
Dade City / east Pasco
Zephyrhills / Wesley Chapel

Greater Tampa Bay. Pinellas, Pasco, and across the bay. The market is Tampa–St. Petersburg–Clearwater, Nielsen radio market #16.

What kind of hour it is

Mid-morning talk, not drive time. People listening at a desk, in a truck between appointments, or with the radio on in the kitchen. Plain English, one agent, one pocket, real numbers.

A podcast version is coming. We will link it here when it is real.

Take the chair Sponsor the hour