Agents get the mic. Buyers get the real numbers.

What Keys to Tampa is

Keys to Tampa is a live weekly radio hour about Tampa Bay real estate and the business climate around it — Wednesdays from 9 to 10 a.m. ET on Tan Talk Radio Network, heard across Pinellas, Pasco and greater Hillsborough on AM 1340, AM 1350, AM 1400, FM 106.1 and FM 104.3.

The microphone rotates. Every week the hour belongs to one of five conversations:

• A neighborhood somebody actually works — Palma Ceia, Wesley Chapel, Westchase, Seminole Heights, downtown St. Pete.
• A deal that closed — and what nearly stopped it.
• The costs buyers only find out about later — insurance, flood, HOA dues, property taxes, assessments.
• The buyer who runs a business — and how that file actually cleared.
• One live listing — talked about like a real place instead of a brochure.

Plain English. Specific streets. A slightly skeptical but friendly host.

What it is not

• Not a listing mill.
• Not a team commercial.
• Not a lender infomercial.
• Guests are selected for the fit of their local experience.